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The World’s First Coffee Making Car

Posted on: September 26, 2013 by Platinum Direct

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Even if you don’t drive a Fiat, you are probably familiar with the brand – the Italian car manufacturer has become well known internationally for their popular advertising campaigns featuring their cars that bring a little bit of Italy into your life.
This time, the Italians are taking this message seriously with the new Fiat 500L: it comes with its own in house coffee maker (Italian barista sold separately).

How does it work?

You’re probably wondering how a car coffee maker works – actually, on inspection, it is far simpler than you are imagining. A small, cylindrical container (which looks a bit like a child’s thermos) is loaded into a holder located in between the two front seats, behind the gear shifter. This boils the hot water that you put inside, and the boiled water pushes through a coffee pod and brews the coffee. The unit was designed by Lavazza, a popular Italian coffee brand.
If you like your coffee black, then you’re all set. Want some frothy milk foam? Cream or sugar? Well, that flat white is not going to make itself, and those components are not included – perhaps a slight flaw in Lavazza’s plan, or perhaps they’re helping to promote the classic Italian drink-it-black style.

Is this for real?

You might be wondering if this is real – and it is. But, it’s not currently for sale with the 500L. It’s widely expected that the maker will not go on sale in highly litigious nations (Australia & America being at the top of that list, of course), so if you want your espresso on the go, you might be out of luck. Given the recent push around giving visibility to deaths related to texting-and-driving, one can imagine the pushback dealers will get by promoting a product that will have drivers distracted by making a piping hot espresso in vehicle.
Having said that, it appears that the unit is independent of the vehicle and will likely work in other cars besides the Fiat 500L. This lends itself to the belief that you’ll be able to just pick one up and install it yourself.
Would you use an in-car coffee maker? Are you worried about distracted drivers trying to put sugar in their fresh espresso? Regardless of how you feel about it, an Italian coffee bar might be coming to the roads near you soon.

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