1300 554 553

1300 554 553

info@platinumdirectfinance.com.au

Opel quits Australia

Posted on: August 8, 2013 by Platinum Direct

« Back to blog

  • Facebook
  • Twitter
  • Google Plus
- Share this post

Parent GM has announced thru Holden that Opel Australia is shutting after less than a year due to disappointing sales. The German-based European brand of General Motors said late last week that it will “cease operations and will commence winding down its network immediately”. Little more than 1500 cars had been sold thru its 24 dealers in nearly 10 months.

Opel Australia’s, Michelle Lang, said the cut-throat competition in the small car market was the chief reason the brand decided to shut its doors: ”Astra is our volume driver, everything is just so competitively priced in that end of the market. We just can’t match that without cutting into our profits.

“It’s commercially not viable for us to compete at that level,” Lang said of the booming $19,990 segment.

Lang said buyers who have recently bought Opel models need not worry as the company will “fulfill every obligation” to its customers. They’re not going to be disadvantaged.

Despite this assurance, it is expected the resale price of the few cars that have been sold will be adversely affected. Since going on sale in August 2012, Opel sales have been very disappointing, with only 1520 sold to June 2013.

Industry experts say they are surprised how few of the German Opels sold and how little they dented the very strong VW line-up.

Opel owners with questions are advised to contact the customer service line on 1800 993 677.

  • Facebook
  • Twitter
  • Google Plus
- Share this post