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New Commodores priced to sell

Posted on: June 20, 2013 by Platinum Direct

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Holden has significantly increased the value of Commodore with low entry-level pricing across the VF sedan and Sportswagon range. RRPs have been reduced by between $5,000 and nearly $10,000. The General has created the Evoke nameplate to kick-start the range, redefining the base model and making class-leading technology standard on Australia’s previous favourite family car. It is the biggest shake-up for Holden in decades.

With a RRP of $34,990, the Evoke comes standard with Auto Park Assist for parallel and right angle parking as well as front and rear parking sensors and a rear view camera. In addition to its premium new interior, the Evoke also brings a world of new technology to Australian drivers with: voice recognition, eight-inch, colour touch screen, full iPod® integration and built-in apps like Pandora® and Stitcher SmartRadio™.

Powered by the 3.0L V6 SIDI engine, this entry model also includes other advanced vehicle features as standard including: electric park brake with automatic release, Hill Hold Control and Hill Start Assist, Trailer Sway Control and remote vehicle start (automatic transmission only).

Holden Executive Director Sales and Marketing, Philip Brook, said Evoke would play an important role in changing perceptions of Commodore: “Evoke is a great car that people will want to own, it will be an aspirational vehicle. The features we’ve made standard show Holden is serious about making world class technology accessible to all our customers, even on this entry model.”

Stepping up from Evoke, Holden’s Calais combines luxury features with VF’s cutting edge technology for under $40,000. The high-end styling and features of Calais have made it one of Commodore’s most successful and long-running nameplates. Holden has wound back the Calais RRP by more than $8,000 to just $39,990. Calais also gains Blind Spot Alert and Reverse Traffic Alert, sensor key and push button start technology in addition to the styling Calais drivers expect, including front and rear premium design features and chrome accents.

Commodore’s performance variants – SV6 and SS – gain VF sophistication and retain the unique sporty character these models are famous for. Holden has improved the value of the SV6, with a reduced RRP of $35,990 (down $6,800), and boosted the value of the iconic SS reducing its RRP by $5,800 to $41,990. SV6 is powered by the 3.6L SIDI V6 with the SS stepping up to the 6.0L Gen IV V8 engine, both are standard with a 6-speed manual transmission.

“Our enthusiast customers are our biggest fans and great supporters of the Holden brand. In the run-out of VE we’ve practically sold out of V8 models and dealers are reporting huge interest in the SS and other sports models,” Mr Brook said. The RRP for SS V is now under $50,000, reduced by $9,800 to $45,490. SS V Redline now starts at $51,490 for sedan, a roll back of $6,300.

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