1300 554 553

1300 554 553

info@platinumdirectfinance.com.au

New Chinese MG in Australia

Posted on: June 1, 2013 by Platinum Direct

« Back to blog

  • Facebook
  • Twitter
  • Google Plus
- Share this post

It had to happen, the famous MG brand which the Chinese bought off the UK a decade ago is now about to re-enter the Australian market. (The role is being handled by local distributor, Longwell Motors, is a Chinese owned business which in turn is owned by the MG brand owner Shanghai Automotive Industry Corporation (SAIC) in China.) It has now been confirmed that this structure has been established to sell MG throughout Australia.

MG Motor Australia’s director, Mr Li, says Longwell is a large group that has worked with European brands such as Volkswagen, Audi and Peugeot in China, where it had more than 15 years’ experience, and the company conducted a long study of this market starting in late 2009.

Aftersales care is a planned point of difference for MG Motor Australia, and Mr Li said the company “will launch some different things than competitors”.

“We will pay more attention to our aftersales service,” he said and agreed capped-price servicing would be among the offerings.

“Also more efficient, more quick to do a service for the MG users. If you need maintenance for the car it will take just two or three hours.”

MG Motor Australia, which is headquartered at its Sydney dealership, has confirmed plans for MG include are to rapidly increase the number of MG outlets around Australia to between 8 and 10 franchised dealerships by the end of this year.

Mr Li said there will be more than 20 Australian MG dealerships by the end of next year, in partnership with local businesses, while MG Motor Australia plans to start opening distributor-owned outlets in 2015.

  • Facebook
  • Twitter
  • Google Plus
- Share this post