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Infiniti brand coming to Australia

Posted on: January 15, 2013 by Platinum Direct

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The Japanese prestige brand Infiniti is definitely locked into a plan to sell a limited model range in Australia. (The brand is the luxury spin-off from Nissan and enjoys strong sales in many markets). A number of dealerships have been announced and locations have already opened in Sydney and Brisbane. Melbourne sales have already started behind the scenes in Brighton.

To December last year, a total of 76 Infinitis have been registered locally, and that includes an initial batch of 12 Infiniti G37 Coupes and Convertibles.

Infiniti Cars Australia general manager Kevin Snell said his company planned to begin talking with prospective dealers in Adelaide and Perth in the first quarter of 2013, with the objective of finalising representation in those cities by the end of the year. He said if customers in South Australia and Western Australia wanted to buy a vehicle from an east coast dealership in the interim, Infiniti would arrange service by flying a trained Infiniti technician interstate to do the work.

Snell said the next priority after Adelaide and Perth would be large regional centres such as the Gold Coast, Newcastle and Canberra, along with second dealerships in Sydney and Melbourne. By 2015-16, the plan is to add more regional centres such as Geelong, Wollongong and Cairns.

“By 2017, we hope to have 90 percent representation of the luxury market,” Snell said.

Infiniti plans to expand the current three-model line-up to seven within two years, with additions including the new-generation G sedan – a BMW 3 Series competitor – coming in late 2013 and an all-electric sedan using technology from Nissan’s Leaf.

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