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Holden Eyes New Niche Models

Posted on: January 7, 2013 by Platinum Direct

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The Holden range of vehicles will soon be expanded as the brand hopes to broaden the appeal of imported models beyond the mainstream bread-and-butter options. The additions to the Holden line-up will emphasise performance and economy models previously not available to Australians. While the company has not given clear details of its future line-up expansions, the additions are expected to include the possible return of the Barina SRi, a Cruze 1.4iTi and lower-level Opel Astra J models.

Sold as the Chevrolet Sonic LTZ Turbo as well as the Sonic RS in some parts of the world, the new hi-tech small 1.4 engine delivers 103kW of power and 200Nm of torque to the front wheels via a six-speed manual or six-speed auto with a sequential-shift.

Others include the Eco hybrid version of the Malibu mid-sized sedan, as well as performance and luxury variations of the Trax; an SUV.

The introduction of Holden’s infotainment system in the Barina CDX is what the company describes as: a toe-in-the-water exercise to see how a richer model mix would perform in a growing segment in Australia.

Holden Managing Director and Chairman Mike Devereux, says: “Australian consumers are more sophisticated than General Motors has allowed for in recent years, particularly in terms of the sub-Commodore line of vehicles.

“One of the things we have learnt in terms of our manufacturing footprint is that Australia is a bit unique in terms of sophistication, compared to places like South Africa, India, Malaysia and Indonesia.

“So we will be extremely aggressive that our manufacturing footprint has the type of stuff you all know we need in our cars, whether it is the driving components, whether it is suspension components specifically or options loads that you criticise us for not having in our vehicles; different types of options.” Devereux said.

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