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China now promising the under $10k car

Posted on: May 28, 2013 by Platinum Direct

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The Australian auto industry is currently awash with talk that as Chinese imports continue to rise, the first sub-$10,000 car will be on the market sometime next year. Analysts insist this is the result of the importers of the tiny Chery J1 base model recently announcing a price reduction to make this basic car just $11,000 drive-away. Many industry figures believe this move is the first of many as Chinese sales continue to increase and further savings will be passed onto the dealers. It is the inevitable knock-on effect which is now causing the most concern.

The Suzuki Alto is the next-nearest competitor at $12,000 drive-away for the base model GL variant. But Suzuki Australia insists the Indian-made one-litre small car will not have its price slashed to compete with the Chinese Chery. The company says the extra standard safety equipment shows that buyers are focused on value, not just price. (While the Chery has only dual front airbags and anti-lock brakes. the Alto has six airbags and stability control with a four-star ANCAP rating.)

The newly released and much TV-advertised Mitsubishi Mirage base model is selling for $13,000 drive-away and the company says the all-new car has been engineered for five-star safety and with its fuel efficiency offers a good overall package. Early figures show both good sales numbers and high owner satisfaction.

Taking the next step up into the $14,000 drive-away price position is the Holden Barina Spark which is selling well through the massive Holden dealer network. That price also includes the low-selling Malaysian-made Proton S16 which has now been updated to include a range of safety gear, including reversing sensors and stability control.

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