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BMW new 1 Series starts at just $35,000

Posted on: July 25, 2013 by Platinum Direct

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BMW has announced details of a substantial improvement in value to its popular 1 Series. The revision includes an increase to the standard specification, revised pricing across all variants, and an intelligently packaged and simplified option program. According to Phil Horton, Managing Director for BMW Group Australia, every aspect of the BMW 1 Series hatch offer has come under review to allow BMW to provide the best possible product and value for money to customers.

Each BMW 1 Series hatch model has received an increase to its standard specification. The 116i, 118i and 118d are now equipped with an eight-speed automatic transmission while the higher powered 125i and ballistic M135i receive the eight-speed sport automatic, now with launch control function.

Further additions to the standard specification for the entry point 116i include an upgrade from cloth to Sensatec upholstery and rear park distance control. The 118i, 118d and 125i also receive the upgraded Sensatec upholstery and the standard equipment for these models is further boosted with Navigation System Business which includes a high resolution 6.5″ screen and iDrive controller as well as extended Smartphone connectivity including voice control and Bluetooth audio streaming.

The range topper for the 1 Series hatch, the M135i performance car, receives the biggest uplift in specification coupling the eight-speed sports automatic transmission, which improves fuel consumption and performance, with front and rear park distance control, Navigation System Professional now with integrated touch controller function and internet functionality.

Additional enhancements to the BMW 1 Series hatch offering include a completely restructured option programme which sees the most logical and commonly grouped options combined into ‘packages’ which benefit the customer by simplifying the choices as well as reducing the option pricing.

The Advanced Parking Package, as the name suggests, combines BMW’s parking assistant feature with front and rear park distance control sensors and rear view camera to provide all the assistance possible for that perfect and safe parking manoeuvre.

BMW 1 Series Hatch pricing starts at just over $35,000 for the 116i and rises to nearly $65,000 for the M135i.

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